Social Media Pet Peeves

  I have been known to be the "grammar police" on the internet. I try to do it as little as possible. But there are two things that drive me crazy from the marketing perspective that everyone should go take a look at. Right now. These two tips are game changers in the value of your business and creating a good rapport with future clients.

 1. The No Picture Profile. I see a lot of accounts on LinkedIn, Twitter, Google, and even Facebook without profile pictures. My question is, why are you setting up an account and not attending to it? Especially LinkedIn! I have seen several accounts that have not uploaded a profile pic. I will tell you what this may have clients, other business, and future employers saying about your profile!

• I'm unattractive. Uhm, no, you're not. I want to know what you look like should I decide to meet with you! It is rather difficult to keep this image in my head and look for The Shadow in the crowd. Even if you don't like photographs, at least put up an avatar!
• You don't take yourself seriously. That is bad from the get-go. No profile pic is an alert to me that you don't spend enough time on your marketing campaign. Heck, do you even have one??? 
• Lack of self-confidence. If you are showcasing yourself anywhere on the internet, be proud of who you are and what you stand for! 

2. The 80/20 Rule. I don't see enough businesses following this rule enough. So, what is it? Promote others 80% of the time, promote yourself 20% of the time. This is how you build a reputation, by reaching out to others, and promoting their best content that is valuable to your audience. If you have a business that supports healthy living through a product that you sell, why not share content on exercising? Or healthy eating habits? When you constantly barrage your followers with ads, people start hiding your news feed (bad!) or stop following altogether (even worse!). You want to build an audience that makes you relevant. Not just by likes or comments, but by shares. If people are sharing your content, it deepens your reach to people who would never see your business otherwise! 

Maybe I am beating a dead horse here. But the whole point of marketing your business is to build relationships. Think about it! 

Like me? Like my brand!

  

With all this talk of branding and social media influence, it led me to thinking. About what? To the idea that the person behind the brand is the brand! As the force behind Learning Connections and strategist for Talin Creations I had to stop and think long and hard about who I am and why I am doing these things. 

Who I am:

• A lifelong learner. I am in college full-time at Roanoke College majoring in Chemistry. Chemistry is not my only passion but it seems to meld well with my many interests.
• A teacher. I love to communicate and share knowledge about science and math and I believe that these subjects are the gateway to a better future for the citizens of the world.
• Cultured. It is my firm belief that learning does not happen in a box. That integration of all subjects, especially through sports, art, and music, is a necessity to greater understanding. Hence, the Connections in Learning Connections.

Why are these definitions important?

• They define who I am and how I do business as an entrepreneur. 
• They define the principles of the businesses I become involved in or people that I promote. 
• There is no second guessing as to who I am. My description in every profile on every social media site says it. A Renaissance Woman. 

I want you to share with me. Who is your brand? How did you define it? When did you discover your passion? How do you continue to keep the fire burning when things don't go according to plan? Let me hea rfrom you!

Researching Your Business

  Many of us watch businesses come and go, many of them go for various reasons. Many blame the current market. Others blame poor location or too much competition. Well, maybe we should have done more research! The current business structure is changing. It is no longer about standard marketing strategies or stiff and structured business plans (Of course you need a business plan! But keep it flexible!).
  I will use my situation as an example. There is flux of teachers who have been leaving the school system for many reasons. Many of these former teachers believe that tutoring on the side may not bring them riches, but it will bring them enough to live. I am seeing a lot of hand written ads, boring tear-aways, and other standard marketing strategies. Here is what I am learning so far:

• Find a niche. Research yourself! What are your gifts and talents? What sets you apart from everyone else? Here is what I figured out about myself.
• I love to write. Blogging, when I make the time, is an outlet of self-expression for me.
• I love to communicate and meet people. 
• I love the Sciences and Applied Math. 
• I love being creative!
• Mold yourself into that marketing niche. It doesn't feel wrong if it feels so right! The focus of my business is Math and Science from elementary to post-college. Teachers in these subjects need support, especially in high school when the availability of materials drops. 
• Don't discount possibilities. I have tied myself to Arts organizations for a reason. Most artists don't realize how much Math and Science play into their work. Read or listen to my blog on my website. It explains how I use Howard Gardner's Theory of Multiple Intelligence to teach. 
• CHECK OUT THE COMPETITION. I can't believe how many people set up shop without doing this first! 
• Talk to the community. Can you provide a need not being met right now? What is it? Would people use it? How much would they pay for the service? Many times we undercut ourselves just hoping people will arrive because of the price. Not so. Find a compromise in your pricing system, fair pricing for you and your clients.
• Use every marketing resource available. I am not talking TV ads or anything extravagant. Use the Internet! A lot! You may want to hire someone to do this for you! But make sure they have your voice in their communication. Most importantly, just get out there! Attend events. Meet people. No one will come to you, you have to go to them!

Good luck!