Snow days and business.

  Quite a few of us have had an extended vacation due to the weather. This time of the year, the focus is on secular Valentine's Day. Which means ladies going out, buying a new outfit, getting their hair/nails done, and lunching with girlfriends before going out with their partner later. Sounds like a great way to boost the economy during one of the slowest times of the year!
  We received so much snow in so little time that it has hit some of the businesses right in the wallet and working hard to figure out how to recover. Hopefully, most couples went ahead with their plans or have just delayed them for a day or two.
  The next step is figuring out another way to drive customers into the stores. One way might be to hone in on the tax return season and clearance sections or service specials. I have seen quite a few of my favorite places using Daily Deals. You should check to see if your town has one! I have used them before and recommend them as a way to save and support your favorite local stores.
  Don't forget to keep up your social media profiles! Nothing is worse for you when you go for long breaks between social media updates. If you are able to, hire someone for as little as five hours a week to help create and post updates. I love scheduling posts on Facebook as they have saved me a lot of time and can hit my core audiences at their convenience. Sometimes, 10 PM is not a convenient time for your audience! You may find that it's well worth the effort!