Yep, people are at it again! After a post by
Interconnectivity Marketing, a marketing consulting firm, and I had an online chat and a face-to-face chat. She does great work in teaching small businesses how to market themselves and how to create a team player atmosphere with each other, something that I have been learning about recently. She notes that you have to have a clear direction in the way you market, not only yourself but for others! Being paid for a service can be tricky and you have to make sure that you can deliver, especially if you are taking on multiple businesses as clients. If any of the below applies to you, do not take it personally, but please adjust as quickly as possible because I believe it will hurt your business' integrity in the long run.
- Let's talk pics.
- No time/date stamp please! It looks like you don't understand how to use your equipment and if it is a picture of a product and the picture is shared, it will date the product. You want the product to be shown as classic as possible. Fashion trends have dates, not pictures.
- Make sure it is absolutely the best picture possible. I often take 10-20 pictures of one item until I am happy with the quality. Sure, sometimes things are off the cuff, but if it is for a paying client make sure the public can see what the camera is focusing on!
- When taking pictures of people, make sure that it is their best side and that they are smiling! Customers want to see happy owners and workers!
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| Don't date your work! |
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| What is this? Keep focused! |
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