Asking for Feedback

  I need to point out a component of a business that is often overlooked. Feedback. Most major companies use surveys or feedback forms as a necessary part of the business. It helps them evaluate their employees and gauge their effect on the local community. Yet, many of us forget to include this as part of our service. Is it because we might be afraid of criticism? You shouldn't be, it's business.
  Remember in grade school when teachers had this huge section for comments? Have you ever worked for a large company and received a yearly review? What is great about getting feedback is that it is not yearly, but almost immediate gauge to the quality of your business. After all, you want to be better than your competition, right?
  Think about it. The next time you send out a personalized "Thank You" card, why not include a postcard (self-addressed and stamped, of course) with a few questions about the service (scaled 1 to 5) and a blank space for comments. That gives you feedback and gives the customer some anonymity when filling it out. If there is a problem and you know who the customer is, follow up! Sending an apology or a coupon for a future service may suffice and allow you to keep your client.
  Yeah, it's work, but so is gaining a new customer! Friends talk, and they will talk about your service to a friend. Don't make it a so-so experience, give them a reason to love you!