Social Media Pet Peeves

  I have been known to be the "grammar police" on the internet. I try to do it as little as possible. But there are two things that drive me crazy from the marketing perspective that everyone should go take a look at. Right now. These two tips are game changers in the value of your business and creating a good rapport with future clients.

 1. The No Picture Profile. I see a lot of accounts on LinkedIn, Twitter, Google, and even Facebook without profile pictures. My question is, why are you setting up an account and not attending to it? Especially LinkedIn! I have seen several accounts that have not uploaded a profile pic. I will tell you what this may have clients, other business, and future employers saying about your profile!

• I'm unattractive. Uhm, no, you're not. I want to know what you look like should I decide to meet with you! It is rather difficult to keep this image in my head and look for The Shadow in the crowd. Even if you don't like photographs, at least put up an avatar!
• You don't take yourself seriously. That is bad from the get-go. No profile pic is an alert to me that you don't spend enough time on your marketing campaign. Heck, do you even have one??? 
• Lack of self-confidence. If you are showcasing yourself anywhere on the internet, be proud of who you are and what you stand for! 

2. The 80/20 Rule. I don't see enough businesses following this rule enough. So, what is it? Promote others 80% of the time, promote yourself 20% of the time. This is how you build a reputation, by reaching out to others, and promoting their best content that is valuable to your audience. If you have a business that supports healthy living through a product that you sell, why not share content on exercising? Or healthy eating habits? When you constantly barrage your followers with ads, people start hiding your news feed (bad!) or stop following altogether (even worse!). You want to build an audience that makes you relevant. Not just by likes or comments, but by shares. If people are sharing your content, it deepens your reach to people who would never see your business otherwise! 

Maybe I am beating a dead horse here. But the whole point of marketing your business is to build relationships. Think about it!